First Things First: What is Social Listening?
Social listening is an important tool that businesses use. Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. Essentially, social listening is the best way to find out what people are saying about your brand on social media.
Businesses have always wanted to know what consumers are saying about their brand. With todays technology and social media use, it has become very easy to track the buzz.
If you’re interested in learning more about what social listening is, click here.
Why is it Important That Your Business Uses a Social Listening Tool?
Social listening allows for your business to look at your brands situation from a birds-eye-view. By looking at your business as a whole, you can identify common themes and problems, which allows you to better serve your customers.
Five Reasons Social Listening Helps Businesses:
- Social listening allows you to see what consumers are saying about your brand compared to your competitors.
- Social listening can be used to increase customer service.
- Social Listening can help to identify and fix recurring problems. People often take to social media when they have a bad experience. Social listening can help you identify the problem and then you can come up with a plan to fix it long term.
- You can use social listening to find out what kind of content your consumers are interested in. This allows for you to create content around their interests, which can increase engagement between brand and consumer.
- You can use social listening to aide in designing new products. You can do this by finding out what consumers liked and disliked about previous products. This can help you decide what features people want, and what ones they could be without.
If you’re interested in learning more about social listening and why it is important, check out this great link!
https://sproutsocial.com/insights/social-listening/
New and Emerging Media 
I like how you listed the 5 reasons social listening can help businesses. It lays it out for readers, and makes it easy to follow. Straight and to the point! I also like that you mentioned social listening like seeing your brand from a “birds eye view.” It’s a good example!
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