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For my small business SOS project for the Fall 2020 semester was with Dr. Alex Tapplin with Valley Spine and Sport located in Appleton and Neenah, Wisconsin. Dr. Tapplin came to us with the goal of wanting to rank higher is Google search results. To do this, he will have to focus on his keywords … Continue reading Importance of Keywords for Search Engine Optimization
Soon you’ll be working with social media as a part of your full-time job. Before that happens, you should learn the best practices of social media design for images on Pinterest. Social media design, according to Customer Insight Group, is “any content used in digital marketing.” This includes logos, mission statements, videos, images, etc. However, … Continue reading Social Media Design for Images on Pinterest
Without tracking key metrics you have no clue how you are performing on social media! Measuring the success of your social media plan helps you execute and create effective content. All the metrics I discuss can be tracked for FREE with a google analytics account and your own data. Now that you've established your smart … Continue reading How to Track the Success of your Social Media Plan
Social media planning is a key objective when it comes to a business and more specifically, marketing. In order to successfully market online you need to follow good practices. Here are some of the best practices to follow while creating a social media plan: Define Your Networks or Themes Each social media network gives viewers … Continue reading Best and Worst Social Media Planning Practices
A social media plan is very important in the world of marketing. This plan helps track a marketing campaign and see where there could be improvement. Sitting down and writing out a social media plan can be daunting because you may feel like there is so much to include, but it can be easier than … Continue reading How to Create a Social Media Plan in 5 Easy Steps
There are so many social media planning tools out there that it's understandable how choosing one that is perfect for your team may be intimidating. But, fear not we are here to help make that decision easier for you. Here are some of the top social media planning tools to start your team off on … Continue reading The Top Social Media Planning Tools For Beginners
courtesy of: Andrew Neel How to get a Certification In order to get a hubspot certification, you have to complete the training. This includes watching videos, taking small quizzes, and taking a test for your certificate. These certifications will make you seem viable and valuable to employers. If you want to learn more about what … Continue reading 4 Tips to Prepare you for your Hubspot Certification
If you’re an aspiring college graduate like myself, and want to add some relevant certifications to your resume from a valuable and well respected company in Hubspot, you are in the right place. Whether your interests lie in marketing, sales, PR or communications, I’ll lead you in the right direction to get the perfect certificate … Continue reading Which Hubspot Certification is best for you based on your major?
courtesy of: Shutterstock Hubspot is an excellent resource used to expand your knowledge and skillset in digital marketing. Hubspot Academy offers a wide variety of certification courses including their vast array of marketing sales to various sub services they offer. For those who are not as familiar with the certifications Hubspot has to offer, keep … Continue reading Hubspot Certification Options – Inbound Marketing (for Beginners and Experts!)
Photo by Andrea Piacquadio on Pexels.com HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization. Companies that sell … Continue reading What is HubSpot? Why is it useful?
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