Top 4 SEO Key Performance Indicators to Track

Most, if not all, websites share a common goal when it comes to search engine optimization efforts: drive more traffic. Digital marketers and web developers are constantly trying to come up with new, innovative ways to bring more consumers to their business’ website. So, how do marketing professionals determine how to drive traffic? How do …

How to Create an Effective Video

Having a video on your page makes a user curious as to what that video contains. But, if the video is dull and does not catch their attention, they probably are not going to stay on your page long. Sydney Parker from Hootsuite said that 74 percent of internet traffic will come from videos. So …

Creating and Managing Content Within a Social Media Plan

An effective social media marketing plan relies on relevant, engaging and timely content to thrive. Think of the content within your social media marketing plan as the "heart" of the plan. Without proper content, the plan simply cannot survive. Content is an absolutely paramount facet of any marketing plan. With that being said I would …

Help Your Small Business Grow With SEO

SEO. A simple acronym that gets thrown around quite frequently within the small business world. Search engine optimization is more than just a three-letter acronym you overheard your operations manager mention in the break room. For small businesses, SEO can reveal a website that has been hiding on page 12 of Google for years. Efficient …

What is SEO & 5 Tips To Make It Stronger

Before learning what SEO is lets first learn what the acronym stands for: S - search E - engine O - optimization Now that we know what it stands for we can learn exactly what SEO is and 5 tips to make your SEO game stronger! In a nutshell, SEO primarily focuses on expanding a …

What Is a Persona and Why Does It Matter?

When talking about website design, marketing and advertising you might hear the word persona thrown around. If you are like me you wonder what the heck that is, but you never ask. According to HubSpot a persona is, “a semi-fictional representation of your ideal customer based on market research and real data about your existing …

SEO: Benefits For Businesses

By: McKenna Nischke @mckennanischke In today’s world everyone uses the Internet to search for certain products they want or need. That’s why it is very important for your business to create a website, which will allow you to reach more customers.

Why SEOs are Important.

By: Danielle Beelow @daniellebeelow The key to knowing what a search engine optimizer (SEO) is to understand why they are important and how they affect the way we use search engines.   You’re three questions into your online quiz and realize you should have read chapters 1-5. You know nothing and the time to complete …