Hubspot offers an all in one free tool that can be used by businesses of all sizes to create, manage and share content on several different platforms. Hubspot uses Inbound Marketing to attract, engage, and satisfy an audience in order to get them to keep coming back to your content.
All-In-One Marketing Software
Hubspot is the highest-ranked software for gaining leads, traffic, and sales. Hubspot is specifically ranked number one by customers in Email, Search Engine Optimization (SEO), Marketing Automation, Analytics, and Social Media software.
What is Inbound Marketing?
Inbound Marketing is a continuous cycle of three steps: attract, engage, and delight. This marketing strategy is used to gain credibility and trust and also continues to keep the users engaged with your content. The two most important factors that Inbound Marketing influences are your customers and your business.
How does Inbound Marketing fit in today’s world?
Traditional marketing is starting to not be enough for businesses to market information to people. Technology is increasingly becoming a bigger part of people’s lives and specifically how they receive content. Inbound Marketing helps solve today’s marketing problem by adapting to customers’ needs for immediacy and businesses needs for diversity.
Immediacy
Customers are expecting businesses or content creators to respond quickly. Hubspot’s Inbound Marketing allows you to track customer engagement and respond fast. Customer engagement information can come from several different platforms like email and social media. All the interactions can be found in one spot, which makes it simple for businesses to run and manage.
Diversity
Hubspot has three different Hub Softwares, which includes marketing, sales, and service. They also offer a free Customer Relationships Management (CRM) software that lets businesses coordinate and form better relationships with customers. Each software offers benefits for different business types and sizes. Depending on what your business needs, you can choose what Hub aligns best to your business goals.
To learn more about Inbound Marketing, take the Hubspot Inbound Marketing course and get certified for a great resume builder. Free Inbound Marketing Certification Course
New and Emerging Media 
I really like the info graphics that you put in with the article! I’ll definitely have to try out one of the free resources you provided.
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It is awesome that all engagement can be tracked and accessed on Hubspot! What a great tool!
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This was a helpful read before actually going through with the certification process.
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