Simply put, Hubspot is your best friend for when you want to build your business and connect with your customers. They take inbound marketing and make it easy but, depending on your company’s goals, certain softwares might help you more than others. Read more to find out which Hub will push your company in the right direction.
Marketing Hub – While you might be thinking, “isn’t Hubspot’s entire brand focused around marketing?” Well, yes it is and the Marketing Hub provides a little bit of everything. From helping your company become more relevant on social media to converting your website visitors into leads, the Marketing Hub basically helps you do it all. If you are just starting out on Hubspot, this may be your best bet.
Service – Have you ever heard the phrase, “a happy customer will tell one person, but an upset customer will tell ten people?” If making sure that ALL of your customers are happy is at the top of your priority list, then the Service Hub is where you need to be. This feature keeps everything that you need to respond quickly to your customers in one place such as live chats, emails and customer issue tickets. Your business will blossom when you have happy customers and Service Hub makes that manageable for you.
Sales – The sales process from start to finish is undoubtedly a time consuming one. The Sales Hub takes everything you need in this process and keeps in all in one place to make your job a lot easier and far less time consuming…are we starting to notice a trend here? Instead of spending half of your day sending emails to your clients and customers, you can create templates and schedules that go out whenever you need without sounding repetitive and annoying. Land more meetings, make more deals, and follow your entire sales pipeline with this Hub.
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New and Emerging Media 
Do you think ServiceHub would be a good tool for crisis communications?
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Absolutely! The ServiceHub has everything you would need to respond to your customers in a quick and efficient way, which is vital in crisis communication. You don’t want to leave your customers or shareholders in the dark in the event of a crisis and this hub could definitely ensure that you have clear and consistent messaging going out to everyone.
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Very informative post, Alison! You did an awesome job explaining the different Hubs available. I think its great that these services are offered, especially because the three combined cover so many vital aspects to a business.
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Awesome post! I think you did a great job of educating us on three very helpful tools that Hubspot offers to make marketing easier for companies!
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Great post, Alison! How can you focus your efforts on each of these hubs during a campaign without feeling overwhelmed?
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